3

Branding in China: Lessons from the Foreign Brand Success and Failure Stories

Year:
2015
Language:
english
File:
PDF, 213 KB
english, 2015
7

Portrayed and perceived online destination personality of select island destinations

Year:
2014
Language:
english
File:
PDF, 212 KB
english, 2014
17

From Aaker to Heere: A Review and Comparison of Brand Personality Scales

Year:
2012
Language:
english
File:
PDF, 724 KB
english, 2012
22

Privacy and beyond: socio-ethical concerns of ‘on-the-job’ surveillance

Year:
2019
Language:
english
File:
PDF, 604 KB
english, 2019
29

Dimensions of Product Brand Personality

Year:
2018
Language:
english
File:
PDF, 669 KB
english, 2018
40

Special Report

Year:
2018
File:
PDF, 8.71 MB
2018